Right, trends for 2018 – pay attention! Veganism is going to be massive, as is vegetarianism. However, the sourcing and seeking of high-quality meats will be top of the agenda for everyone. Gluten and dairy intolerances will rise, but so will the popularity of craft bakery goods and freakshakes. This is essential. Consumers will go out less, but spend more; drink less, but invest more; and increase their dependence on technology while simultaneously looking for the very best in personal service from your front-of-house teams. They’ll accept nothing less, OK?