Magazine Archive

Sector specific

James and Thom Elliot, the brothers who founded Pizza Pilgrims in London, operate with a style that contributes to the overall experience of their restaurants. As you can find out from page 18 of this issue, the brothers have a laidback attitude that’s complemented with care, passion and a slice of humour. Visit any one of the Pizza Pilgrims sites and you’ll find a model reflective of that Elliot personality.

Useful naivety

James Elliot, who co-founded Pizza Pilgrims with his brother Thom five years ago, talks about the “useful naivety” that the two of them have utilised over the past half a decade.

Let them eat cake

Palatable portions and irresistible ingredients are keeping customers sweet on desserts and shakes in the face of adversity.