Zizzi is piloting an in-store concession with Sainsbury’s, serving ready-to-eat pizzas to shoppers in the Balham store.
Customers can order Zizzi’s signature stone-baked Rustica pizzas either in the store, via Click & Collect on the Zizzi website, or via Deliveroo to have the order delivered. Payment is taken from a dedicated takeaway checkout at the counter.
The partnership is in response to the change in customer dining habits and growing demand for replicating restaurant experiences at home.
“We are extremely excited about our new partnership with Sainsbury’s,” says Zizzi CEO Steve Holmes. “Changing consumer lifestyles have created opportunities within casual dining, we have seen delivery sales grow rapidly behind the increased demand for restaurant-quality food enjoyed at home. Offering our signature Rustica pizzas to go in Sainsbury’s is a natural progression in offering another convenient way for customers to purchase their favourite pizza, ready to eat.”