D&D London has announced plans to remove plastic across all of its bars as part of its first group-wide world and wellbeing initiative, Mindful City.
The campaign will also see the group focus on wellness and fitness for the body and soul, including mindful menus, fitness classes and a collaboration with Seedlip, the world’s first distilled non-alcoholic spirits brand.
A sculpture has been built outside Fiume at Battersea Power Station to symbolise the campaign. It is made out of glass water bottles and is a collaboration between D&D London, Creative Debuts and Belu Water.
To further support the campaign, D&D London has chosen WaterAid as its charity partner and will be offering an optional £1 on every bill to go to the organisation, until 13 February. There will also be events to raise money and awareness, such as a charity bake off at Bluebird, a comedy show at Old Bengal Bar, and ‘Blue Planet’ menus at Kensington Place and Fish Market.
Veganuary also plays a big part of the campaign, with ‘carve your own cauliflower’ at The Chop House and special vegetarian dishes at Radici, Sartoria and Fiume.
“As restaurateurs, sustainability and caring for the environment generally have been central to how we run our business for years,” comments D&D London CEO and chairman Des Gunewardena.
“We are also now focusing on giving more choice to customers who want to eat more healthily by choosing vegetarian and vegan options. Last year one of D&D’s most successful initiatives was the launch of a weekly Vegan Brunch at Alcazar, our restaurant in Paris.”