Bella Italia has launched a new menu with a range of new gluten-free, vegan, seafood and lower-calorie options.
Alternatives trade wheat-based pasta for spiralised vegetable spaghetti and regular cheese for vegan cheese on pizzas.
Guests looking to indulge can still do so with a selection of new pasta dishes, including wild boar tortellini; parma dolcelatte, which combines Parma ham with a four-cheese sauce; and pasta marinara, which sees spaghetti mixed with mussels, king prawns and squid in a chilli, tomato and garlic sauce.
“Against a challenging market backdrop, we’ve had a very positive start to the year, as Italian food remains incredibly popular with UK diners,” says James Spragg, chief operating officer of Casual Dining Group, which owns Bella Italia. “Tracking customer sentiment in a crowded marketplace is vital, and with the 16,000 trip advisor reviews over the past year averaging over 4-stars, it’s clear our teams and offer are being appreciated by our customers.
“That said, we operate in a fast-paced industry, and innovation is imperative for success, so we need to continually build on this momentum. This latest menu innovation reflects the rise in popularity of healthier alternatives and ethical choices, but also demonstrates our commitment to always listen to our customers, and the market, and our willingness to adapt. Crucially, we’ll always do this whilst staying true to our identity and brand DNA, which for us is creating genuine Italian dining experiences to enjoy with friends and family.”