PizzaExpress has teamed up with Penguin Random House Children’s to introduce Puffin stories to young diners at the restaurant.
Running until 18 June, the launch campaign will see 700,000 Puffin branded Story Explorer booklets given out at 470 sites to promote stories including The Wee Free Men by Terry Pratchett, The Giant Jumperee by Julia Donaldson and Helen Oxenbury, You Choose in Space by Nick Sharratt and Pippa Goodhart, and Diary of a Wimpy Kid by Jeff Kinney.
The booklets contain activities designed for the whole family.
As part of the campaign, PizzaExpress and Puffin are running a book cover design competition with the winning entry receiving their family portrait by Jeff Kinney.
The partnership will be yearlong, with the next campaign live in restaurants on 19 June, featuring The Creakers by Tom Fletcher, and concluding on 17 September.