Daisy Green launches crowdfunding campaign

Daisy Green launches crowdfunding campaign

Australian hospitality group Daisy Green has raised more than £500,000 in its first ever equity raise on Crowdcube.

The funds raised will be used to accelerate the growth of the business, which has opened nine cafés across central London since 2012.

Investors will qualify for Enterprise Investment Scheme tax relief and receive in-store rewards including free coffee and brunches, cocktail parties, and, for top investors, business class flights to Sydney.

Founders Prue Freeman and Tom Onions used Crowdcube in 2015 to raise a £775,000 Bondi Bond, which was repaid in 2017 as part of a £3.25m refinancing by Oaknorth.

The husband and wife duo have returned to crowdfunding to raise equity with a desire to remain close to customers.

They are targeting a £500,000 minimum fundraise with a business plan forecasting growth to 17+ sites with revenues of more than £25m within four years.

“Following the success of the Bondi Bond, our bondholders and customers have consistently approached us to buy shares in Daisy,” says Freeman. “We’re delighted today to finally be able to say “yes” and take them with us on the next stage of our journey.”