Ichibuns launches scannable burger

Ichibuns launches scannable burger

Japanese restaurant Ichibuns has launched London’s first scannable burger bun as it announces a new partnership with mobile payment service Zapper.

The burger bun is branded with a QR code that guests can scan to download the Zapper app, which they can use to pay or split the bill and leave a tip.

To celebrate the launch, Ichibuns is giving customers the chance to claim £7 off their first bill when using the app, as well as exclusive rewards through the brand new Ichipachinko app.

The Ichipachinko app has been launched to entertain customers when queuing for a table at the no-reservations restaurant. Inspired by the Pachinko machines found in Ichibar on the restaurant’s lower level, Ichipachinko offers a digital version of the pinball-esque game.

Users can exchange their points for Zapper vouchers to use on items from the menu.

“Our goal with Ichibuns was to be a restaurant experience like no other, and our partnership with Zapper is a great way to achieve this, allowing us to be at the forefront of hospitality innovation by offering much more than just a payment service,” says Ichibuns CEO Benjamin Goldkorn. “Combining it with our own app also allows us to give something back to our amazing, loyal customers, with discounts and prizes available to win.”

Read about the latest in restaurant technology in the September issue of Casual Dining Magazine.