According to new research by Mintel, 60% of Brits support taxes on unhealthy food and drink.
Consumers also want to be incentivised – 63% of British adults would like brands to reward them for leading a healthy lifestyle, climbing to 76% of under-25s.
Tips on how they can incorporate small changes into their lifestyles to make them healthier resonate widely, appealing to 65% of adults.
“The UK is facing an obesity timebomb and consumers recognise that decisive action is needed to combat this problem, even if it hits their pockets,” says Emma Clifford, associate director of food and drink at Mintel.
“Over six months after the soft drinks sugar tax was introduced and reports of a potential ‘pudding tax’ being considered, consumers are keen on the idea of taxing them in order to discourage unhealthy lifestyles.
“It is clear that consumers really want help in cutting through all the noise around healthy lifestyles, with more guidance in making healthier choices as well as rewards for doing so.”