Jamie’s Italian has topped a league table published by the Soil Association’s Out to Lunch campaign, which ranks the health of children’s food in 21 UK restaurant chains,
When surveyed for the Soil Association, 66% of parents said that children’s food in restaurants is not good enough, with 40% of parents eating out with their kids at least once a fortnight.
Jamie’s Italian topped the table with a score of 64 out of 80 (up from 50 two years ago), while Prezzo had improved the most, moving a 13 places to sixth position.
Since 2013, Prezzo has introduced fresh fruit and an organic fruit lolly for desert, prioritising children and family enjoyment with an activity pack that includes activities related to fruit, vegetables, and healthy eating.
“I’m incredibly proud that our kids’ menu has reached the top spot on the Soil Association’s league table for the second time running,” comments Jamie Oliver, founder of Jamie’s Italian.
“Over the last 12 months we’ve been working really hard to make sure that all the dishes are not only super-tasty and visually fantastic, but are nutritionally balanced, too.
“We’ve always believed that the quality of our kids’ food should be just as good as it is on the main menu, and I really feel that we deliver just that – dishes that that the kids go mad for, but also that their parents can trust.
“Coming top is a credit to my dedicated team of chefs and nutritionists who work tirelessly to make sure that our menus tick all the boxes. As always, we’ve kept the dishes really colourful and fun with new dishes, such as my ‘Proper picnic box’ and ‘Organic mini spaghetti and meatballs’.”
“At Prezzo we’re committed to offering great experiences to children and families,” adds Christian Poole, marketing director at Prezzo.
“Working alongside the Out to Lunch campaign, we’re proud to deliver a greatly improved children’s menu and are really pleased to be the highest climber in this year’s league table.
“Our new menu includes fresh fruit and organic fruit lollies for pudding, and we provide fun activities based around healthy eating.
“We have big ambitions for our children’s menu, and will continue to innovate to provide tasty, healthy and fresh food for little ones.”
Since launching the campaign in 2013, the Soil Association has been working with participating restaurants to improve children’s menus and as a result of the Out to Lunch campaign, more than 5.5m served to children this year included healthier options.
The Out to Lunch campaign is calling on all high street restaurants, pubs and cafés to take seven steps to improve the service and food they offer children:
- Make water freely available and remove sugary drinks from the menu
- Let children choose from the main menu
- Serve a portion of veg with every meal and fruit-based puddings
- Use quality ingredients such as free range and organic
- Provide children’s cutlery as standard
- Serve freshly prepared food, not ready meals
- Make breast feeding mums feel welcome
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