Chik’n will open its second site on Wardour Street in Soho in May, following the debut site on Baker Street two years ago.
At the new site, co-founder Carl Clarke, who also owns Chick ‘n’ Sours with partner David Wolanski, has been honing The Straight Up to create the “best fried chicken sandwich in the world”, and there’s also the new Chik’n Chop with a samurai sauce and a new hot sauce for the wings.
Craft beers are available from breweries such as Good Things Brewing and soft drinks are courtesy of Square Root Soda.
Delivery via UberEats and Deliveroo will also launch, delivered on bicycles only to avoid unnecessary pollution and noise.
The second site follows a turbulent beginning for the restaurant, which began with a very young, non-chef skilled workforce, of which 70% are still with the business.
“Let’s be honest, in the beginning, we were pretty rubbish, we got a fair bit of it wrong,” says Clarke. “It was as if Specsavers done fried chicken. We didn’t know what we were doing, as CHIK’N is totally different to a traditional restaurant model we knew. It’s been an emotional journey, but now we know better. This is fast food not rushed food. This is future fast food.
“The brand didn’t really feel like ours. But we’ve worked hard to create a menu and a brand identity packed with personality, attitude, big flavours, and good sourcing. We’re still here today thriving amongst the giants.”