According to a new study by Caterer.com on selective eating, vegans spend on average 33% more on a restaurant meal than vegetarians and 65% more than people with no dietary requirements.
Four in five selective eaters dine out at least once a month, and a further 60% are willing to double down on dining out to restaurants that go the extra mile.
This means that there’s £9bn of potential revenue gain for the UK restaurant industry.
While their dietary requirements don’t seem to deter them from eating out, 47% do worry about a mistake with their meal. Suggestions to ensure that guests are comfortable include having allergen-aware staff (49%), flexible substitutions (43%) and making sure all allergens are listed on the menu (43%).
Nearly half (47%) of people surveyed have followed their diet for more than 10 years, with only 16% having picked up their new diet in the past two years.