Vimto Out of Home has launched a new campaign to mark May as National Slush Month.
The campaign includes a series of social media competitions, including the chance to win an iPad for the person who posts the best #slushface on social media, all to drive footfall into restaurants, pubs and bars to celebrate slush.
It is expected to reach 2.2m people and is being supported with POS in venues across the country.
The activity follows recent consumer research which showed that almost three-quarters of people were willing to try slush.
“We’re excited that National Slush Month is finally here, and that we’re kicking off proceedings with a range of fun challenges to get the nation talking and enjoying slush,” says Peter Robinson, brand manager for Vimto Out of Home.