Customers who dine at Frankie & Benny’s can now get 50% off the price of their meal by sharing a picture of it on Instagram with the hashtag #FrankieAndBennys.
The new initiative, which is in place until the end of May, coincides with the launch of a new menu which is designed to appeal to a more grown-up audience.
There are 26 new dishes, including seven new vegan options taking the plant-based offering to 22, alongside new salads and desserts such as a Toblerone Cheesecake.
“Foodstagraming is taking over,” says Frankie & Benny’s brand director Elise Ash. “Everyone likes to take a picture of their food when it comes out, no matter how hungry they are – now you can save some money as a bonus.
“We are really looking forward to our guests’ reaction to this initiative and the new menu as it is the first of many exciting new ideas that we plan to put in front of them this year.
“Following the great success of our extensive vegan range launched in January, we are now looking to focus in on the dishes that our guests have really loved, creating further ways for them to enjoy every aspect of our food.”