Bella Italia has partnered with global play and entertainment company, Hasbro, to launch a family games hour at selected UK sites.
With an aim to drive footfall and enhance its family customer experience, classic board games, including Jenga, Connect 4 and Guess Who, will be available to play between 3pm and 5pm.
“At Bella, we are always looking at how we can partner with like-minded businesses to drive engagement and footfall,” says Marc Saunders, head of brand for Bella Italia. “The allure of gadgets and technology means young children are shunning traditional games for their devices, but a board game is a great way to bond as a family.”
Bella Italia’s new winter menu includes over 15 new dishes inspired by classic Italian favourites and the continued popularity of vegetarianism and veganism. The range of winter warmers include Conchiglione Basilicata, giant shell pasta filled with a spicy Basilicata sausage, baked with tomato and bechamel sauce; Arancini Pollo, crispy risotto rice balls filled with chicken, sundried tomatoes and mozzarella; and Risotto Zucca, a vegan dish of butternut squash risotto with roasted leeks, sundried tomato and spinach.