Research has revealed that over 6m people are making it their new year’s resolution to cut down on meat, which is twice the number who plan to quit smoking.
British consumers are looking at the wider picture and making meat reduction a lifestyle choice, driven by concerns for personal health and the environment.
The research from The Meatless Farm shows consumers are putting reducing the amount of meat they eat alongside recycling more and cutting down on plastic, as changes they’re making for the benefit of the environment in 2020.
Analysis by leading scientist Joseph Poore shows that there are a number of environmental benefits to this resolution. It would be the equivalent of taking 4.8m cars off the road, reducing agricultural land use by an area nine times larger than the Lake District National Park and avoiding 480m litres of irrigation water being used, the same as 7.8m showers.