Restaurateurs are hiring staff with childcare experience in order to accommodate the family dining market, according to a recent study.
The strategy recognises the 1.7m children in the UK who prefer dining out as a marked improvement to their parents’ home cooking.
The research, conducted by Caterer.com, found that the family dining market has evolved to a point where over half (57%) of the revenue of the restaurateurs surveyed came from families alone. More than half (63%) look for staff with childcare experience, offer one-off training (19%), or regular childcare training (58%) in order to deal with families.
Parents are grateful for this support, as 32% struggle to get their children to behave at restaurants. Nevertheless, dining out is used by parents as a way to reward their kids (53%) or spend quality time together (51%).
UK families don’t seem to mind forking out a healthy average of £42 per family meal, or £2,184 a year.
Despite this, 67% of parents felt restaurants needed to accommodate families better, and almost two thirds of parents (61%) didn’t think children’s menus were up to scratch when it came down to offering a variety of food options.