Urban Leisure takes former Pizza East site

Urban Leisure takes former Pizza East site

Urban Leisure is set to launch its latest concept in Kentish Town, north London, in March this year, having secured a site formerly occupied by Soho House’s Pizza East, Dirty Burger and Chicken Shop.

The expansive 6,500 sq ft space at 79 Highgate Road was leased by property agency Shelley Sandzer on behalf of landlord London Buildings.

With venues such as The Elgin in Maida Vale, Ask for Janice in Smithfield and Heist Bank in Paddington, the newest Urban Leisure concept will be called ‘Never For Ever’. Split across two floors, the restaurant/bar will feature a common room space and live music, with home-brewed beers, wine and cocktails on tap.

Offering dishes from two wood-fired ovens, Never For Ever’s food will include homemade pizzas alongside large plates, bar snacks and locally-sourced charcuterie.

“When the site for Never For Ever came up, we knew it was the perfect opportunity to bring a fun and fresh new local to the Kentish Town area,” says Urban Leisure Group founder and director Hezi Yechiel. “The space, bringing together three former venues, provides the ideal arena to encapsulate our community-led concept. With support from Shelley Sandzer we were able to agree this letting in record time; we can’t wait to see our idea become reality.”